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The Hard Rock Café in Piccadilly is the original and most famous location of this worldwide chain. Recently Hard Rock Cafe underwent a full rebrand, and as part of this, the outlets are in the process of being revamped.
Morco were commissioned because we are London’s leading restaurant awning specialists. We worked closely with Hard Rock’s in-house design team, who were hugely impressed by the design capabilities of our revolutionary RAGS Branding System. Using this unique system for the canvas, we manufactured two bespoke Victorian Awning® with a 3.5 metre projection, as well as a stylish Rib Entrance®. The size of the two café awnings create a strong frontage and a spacious outside dining area.
Our RAGS Branding System is changing what is possible when it comes to modern commercial awning design. In-house design teams, interior designers and architects immediately connect with the possibilities this new system allows.